David C. Munn President & CEO, ITSMA

ITSMA is the premier association for services marketing professionals in the technology industry.  ITSMA specializes in helping individuals and organizations improve the impact from their services marketing, branding, and sales activities. ITSMA members include such companies as: Accenture, BearingPoint, Capgemini, Cisco, EDS, EMC, Hewlett-Packard, IBM, Lucent, Microsoft, Oracle, SAP, Siemens, Xerox, and many more.  Our primary activities include:

• Corporate membership – Annual benefits include access to research, online briefings, executive roundtables, peer networking, insight and advice on services marketing and sales challenges.  Learn more
• Research – Full-service capabilities to assess new opportunities, benchmark performance, evaluate brand position, assess skills, and more. Download a copy of our Annual Research Program PDF (100KB) or visit the research section of our website to learn more.
• Consulting – Strategic and tactical guidance to help launch new offers, move to solutions, improve brand communications, strengthen reference programs, increase lead generation, measure marketing ROI, and more. Learn more
• Training – Public and custom programs on services marketing, solutions marketing, account-based marketing, services and solutions sales, and brand management.  Learn more
• Events – Industry-leading conferences, workshops, briefings, and other events to share new ideas, keep up with trends, network with peers, and more.
  
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ITSMA is based in Lexington, Massachusetts, and has offices in the United States, the United Kingdom, India, and Japan.  To learn more about our organization and our services please visit www.itsma.com, email us at info@itsma.com, or call +1-781-862-8500.