FitCEO Inward

FitCEO and Inward Strategic Consulting position integrators and vendors to achieve high performance by collaborating with them to develop comprehensive business strategies around:

Marketing Strategy & Brand Positioning
Internal/HR Branding
Change Management
Employee Communications
HR/Change Communications
Team Alignment & Facilitation
Market Research (Qualitative & Quantitative)
Experiential/Event Communications
Training and Workshops
Vision, Mission and Culture
Operational Excellence in Ninety Days

Allan Steinmetz

Inward Strategic Consulting is a dynamic management consulting firm founded by Allan Steinmetz, a renowned and respected thought leader in the marketing management and consulting field. Inward Strategic Consulting is dedicated to enrolling the constituencies of an organization to be supportive of major change initiatives. As a result, the employees become knowledgeable about how the business works, become inspired and motivated to work there and are supportive and enrolled behind the corporate strategic initiatives and leadership of the company. As a result, the organization will focus on things that matter most like customers, product development and creating new channels.

Central to all our disciplines are participatory facilitated workshops with rigorous pre and post planning, market and staff validation. We are able to quickly codify detailed, actionable, executable tactical plans which tie to consensus-based strategies developed through hard-hitting, action-based facilitated processes.

Inward Strategic Consulting's disciplines are designed to get the constituencies engaged and involved in the change process and achieve the outcome in such a way that it is compelling, creative and endorsed. In many businesses change initiatives are imposed on the organization and as a result, if people don't agree with them, they are not followed or adhered to and sometimes even sabotaged. Top down edicts and traditional ways of communicating just don't work as they used to.

Go to Disciplines at Inward Strategic Consulting ?

INWARD MARKETING		DIALOGUE MARKETING
Inward Marketing is a proprietary, copyrighted methodology. We named the firm Inward Strategic Consulting because we believe that unless the key strategy elements of the firm, including the market position or brand, are widely embraced success will be elusive. The Inward Marketing Process is a three-phase, nine-step approach to create innovative, motivating and effective change management communications tools. Over the years we have come to learn three things that need to taken into account during strategic change management situations.		Dialogue Marketing has several components. One is an understanding of an Integrated marketing and communications model. The second is the creation of brand architecture, and third is the creation of Dialogue marketing planning process that is focused on building awareness, consideration, preference and customer loyalty in a systematic fashion.

VISIONEERING™		FULL SERVICE MARKET RESEARCH
Visioneering™ maximizes effectiveness at the top through an optimized leadership team. The execution of corporate strategies can then occur in a productive team environment. Development of a detailed action plan with assigned accountabilities and timetables for execution ensures optimal and sustained performance.		Inward Strategic Consulting offers traditional yet innovative marketing research products covering these areas: Customized and proprietary qualitative and quantitative research Multi-client syndicated research Industry-focused Benchmarking of Best Practices

Our disciplines start out differently by utilizing participatory facilitated workshops with rigorous pre and post planning, market and staff validation and executable plans.

The company has proprietary methodologies and offerings in the following areas:

1. Inward Marketing™
Change Management Communication Process Management

2. Dialogue Marketing™
Brand Architecture and Customer Relationship Process Management

3. Visioneering™
Accelerated growth through creation of team-wide vision and ambition alignment

4. Full Service Market Research
Full range of qualitative and quantitative research tools

5. Custom Executive Training and Public Seminars in Inward Marketing and Dialogue Marketing methodologies

Action: Obtain Additional Comprehensive Business Strategies Information

FitCEO, Inc.
Cambridge, MA (617) 500 7410
San Francisco, CA (510) 295 4770

Send mail to fitceo@fitceo.com with general questions or comments about this web site. Terms of Use.Copyright © 2007 FitCEO, Inc.

Send mail to fitceo@fitceo.com with general questions or comments about this web site. Terms of Use.
Copyright © 2007 FitCEO, Inc.