Michael Horsch Fizz
Principal Advisor

Michael launched FCI in 2003. FCI is a network of industry professionals and corporations who, as advisors, empower technology systems integrators and resellers to obtain profitable operational excellence and accelerate business innovation. FCI's network of industry experts help clients analyze and define their technology sector's strategic and tactical successes and failures. Coupled with gathered market and competitive intelligence we work with our clients to define, implement and measure their success plan.  As FCI's Principal Advisor, Michael specializes in monitoring and predicting industry trends coupled with quantitative and qualitative reviews of technology vendors. Michael is able to provide cumulative quarter by quarter Enterprise IT spending trends and outlooks. Tech Sectors include unified computing, infrastructure virtualization, security software and appliances, WAN optimization, de-duplication, VoIP and unified communications, and other related technologies.  Michael is a former President of Boston Toastmasters.  Previously, he was the Director of Consulting and Professional Services at CRI.  Michael also serves as a GLG Council Partner and Leader.       
Allan Steinmetz
Inward Strategic Consulting
Allan Steinmetz is an Advisor at FCI, Inc, as well as the Chief Executive Officer and Founder of Inward Strategic Consulting, an internal/external communications and branding, change management communications, team alignment and market research consulting firm with offices in Boston, Minneapolis, Chicago, San Francisco and Orlando. He has over 30 years of experience in marketing strategy, branding, change management, advertising and communications. His background includes work for Ford Motor Company, US Postal Service, Fidelity Investments, Ericsson, Pitney Bowes, Zurich Financial Insurance, Campbell’s Soup, McKinsey & Company, several High Tech companies and start-ups and professional services firms. His prior experience was as Senior Vice President at Young & Rubicam, Chief Marketing Officer of Andersen Consulting and Arthur D. Little and Executive Vice President of Marketing of Parago.
Tony Serino
Serino Channel Services		Anthony Serino is president and founder of Serino Channel Services. Service providers and high tech vendors needing to build channel businesses will benefit from Tony Serino’s strategic perspective, tactical execution skills, contacts, and extremely deep first-hand understanding of the people and companies that comprise the high tech sales channels. His accomplishments and successes in channel-specific business roles and channel-development business initiatives provide testament … as do the statements made by clients as quoted within this website. Tony Serino can help you build your channel business.
Hank Haddad
VARometer®		Hank Haddad is the founder of VARometer®, a research company that focuses on computer solution providers, and best known for its Solution Provider Business Models reports. Reseller Management magazine described the reports as "...the bible on VAR taxonomy and business model benchmarks for success." Haddad spent 27 years helping solution providers seize their opportunities and face the challenges of growth, margin pressure, marketing, organizational and other critical segments of business. His background includes 14 years in channels management, computer sales and marketing management with computer manufacturers. During the last 13 years, he has met or spoken with hundreds of solution provider business owners and executives, has interviewed a significant portion of that number, and has worked with over 100 of those companies in one-on-one business consultations. Haddad's work has been the subject of many computer-media articles and he has authored dozens of articles and books focused on solution provider businesses. 
David Munn
Rapid Research, ITSMA		Dave oversees all ITSMA strategy, partnerships, and international operations. He also moderates numerous ITSMA conferences and speaks at a variety of industry and client events.

Since joining ITSMA in 1995, one year after its formation, Dave has played a central role in expanding the organization’s offerings to include: Best-practice, benchmarking, and customer research; custom consulting and training; and a wide range of member services to help companies improve marketing, sales, and business results. ITSMA now has operations in the U.S., Europe, and Japan, serving over 100 member companies representing close to half of the total Technology & Telecom services revenues generated worldwide.

Prior to joining ITSMA, Dave held senior-level field positions with Oracle Corporation and Apple Computer, responsible for marketing products and services to commercial and government accounts. Earlier, Dave was a senior analyst with The Ledgeway Group, where he authored Ledgeway’s first “Service Trends and Forecast” study and launched the company’s inquiry hotline service.

Dave holds a Bachelor of Arts degree in Economics from Denison University and an M.B.A. from Northwestern University’s Kellogg School, where he concentrated in Marketing and Corporate Strategy. Dave is a former President of the Alcott Toastmasters Club and an alumni interviewer for Kellogg’s MBA program.
ITSMA