ROBERT B. CIALDINI, Ph.D

Harvard Business Review lists Dr. Cialdini's research in:
Breakthrough Ideas for Today's Business Agenda.

Extensive scholarly training in the psychology of influence, together with over 30 years of research into the subject, has earned Dr. Cialdini an international reputation as an expert in the fields of persuasion, compliance, and
negotiation.

His books, Influence: the Psychology of Persuasion and Influence: Science and Practice, are the results of years of study into the reasons that people comply with requests in business settings. Together they have sold over one half
million copies in twelve languages and consistently rank within the top one half of one percent of books sold on Amazon.com.  In the field of Influence and persuasion, Dr. Cialdini is the most cited social psychologist in the world
today.

Dr. Cialdini received his Ph.D from the University of North Carolina and his Post Doctorate from Columbia University. He has held Visiting Scholar Appointments at Ohio State University, the University of California, the Annenberg School of Communications, and the Graduate School of Business of Stanford University. He is currently Regents’ Professor of Psychology at Arizona State University, where he has also been named Distinguished Graduate Research Professor.

Media coverage of Dr. Cialdini and his research include:

Dr. Cialdini is President of Influence At Work, an international consulting, strategic planning and training organization based on the Six Principles of Influence.  Dr. Cialdini’s clients include such organizations as Advanta, IBM, American Advertising Federation, Coca Cola, Compaq Computer Corporation, Ericsson, Kodak, Merrill Lynch, Nationwide Insurance, Northern Trust, Prudential, The Mayo Clinic, Glaxo Wellcome, the National Association of Attorneys General, the United States Department of Justice, and NATO.

New Information Presentations

Principles of Persuasion (POP) Workshop.